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Decision Tactics' Live Behavioral Segmentation™
(LBS™) helps research and marketing professionals deliver cost-effective,
efficient and accurate intelligence about true customer segments and
their purchase decision drivers, needed to fuel ongoing marketing programs.
Do
You Know?
- What
are YOUR true customer segments?
- How
do YOUR customers aggregate product information into a buying decision?
- Which
product model, with which features, at what level of pricing would
be optimal for sales?
- What
are the impacts of price and competitive brands on YOUR customers'
purchase decision?
If
you don't, then you need LBS™>>
How are we different?
- Our technology is founded on a robust Decision Science perfected over many years of research.
- 100% behavioral as our technology organically segments realtime decision behavior, as opposed to analyzing pre-conceived segments.
- We focus on top funnel pre-purchase behavior.
- We specialize in morphing product information into actionable intelligence marketers can leverage on their Web site and outbound marketing.
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IN THE NEWS 
February 22, 2008 - Media Post's Behavioral Insider - The Science of Decisions ____________________________________
RAVING TESTIMONIALS
 An
innovative Decision Tactics & Luth Research joint behavioral segmentation
study reveals how shoppers choose digital cameras.
Luth: Compared to the traditional survey questions or the well-established
Conjoint design, LBS™ offers much more flexibility without compromising
data integrity. Read
full story>>
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"The ability of LBS™
to identify customer segments based on features that trigger buying
decisions is invaluable for optimizing marketing and CRM strategies
for feature-rich products." - Marshall Toplansky, former SVP of
Marketing Insight and strategy at Gateway, inc.
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