Decision Tactics is a leader in the development and deployment of scientific Decision Tracing and behavioral targeting solutions. Its friendly Web-based tool, Live Behavioral Segmentation™ (LBS™), combines sophisticated data mining techniques with cognitive psychological analyses.  Decision Tactics` LBS™ help marketers to analyze and predict consumer choice in such sectors as consumer electronics, automotive, finance, travel, and other feature-rich e-commerce contexts where shoppers are presented with multiple product alternatives. The technology was successfully implemented at Gateway, Luth Research and numerous major universities and financial organizations. The company has offices in New York and Israel.

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Professor Alex Mintz, Co-Founder, is one of the world’s leading
minds in Decision Modeling. He was named by Wideband Magazine as one of the 100 most influential technology inventors in the U.S. Professor Mintz is the 2005 recipient of the Distinguished Scholar Award of the ISA. Professor Mintz is head of the Political Marketing specialization at the Lauder School of Government in Hertzliya Israel where he leads a project in computerized decision processes and e-government, and is affiliated with Yale University and the George Bush School at Texas A&M University.

To learn more about what LBS™ can do for your market research strategy, please contact: sal@decisiontactics.com
 

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