Decision Tactics is a leader in the development and deployment of Decision Tracing technology and predictive intelligence tools for market research organizations. Our decision modeling technology provides ASP-based environment for analyzing and predicting consumer electronics, automotive, finance, and other feature-rich decision scenarios.

Our consulting services are modular and can be easily customized to deliver market research professionals with a wide range of programs:

• Customer Segmentation - identify consumer decision trees that correspond to campaign, product, and brand preference to fuel market research strategy
• Price Elasticity - identify which product model, with which features, at what level of pricing would be optimal for sales
• Future Product Planning - test future product feature-sets utilizing multiple decision factors which affect shoppers when evaluating product information
• Political Marketing - Find out how voters make decisions about the key issues, what are their key decision drivers, decision inhibitors, how candidates' personal traits affect decision, what is the impact of political ads on specific voter segments and much more
• Usability - test optimal information presentation of key decision attributes for priming response across multiple media touchpoints.
• Custom - can't find your program here, tell us your research objectives and we'll custom-talior a solution

Why Understanding Customer Decision Behavior is Important?
People process information and make purchase decisions in different ways. Some view a great deal of information, while others process a minimal amount of information. It is well-known however, that the way people process information, and the way the information is presented--affects choice. For example, some shoppers maximize utility and buy "the best" product, while others "satisfy" choice by making an impulsive decision. If we know exactly what are the "sweet spots" of different shopper clusters, we can develop a predictive model that feeds profiled intelligence to maximize value.

To learn more about what Decision Tactics' Consulting can do for your market research strategy, please contact: sal@decisiontactics.com

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