Live Behavioral Segmentation™ (LBS™) helps research/ad agencies and research departments in Fortune 1000 companies - deliver cost-effective, efficient and accurate intelligence about true customer segments to fuel ongoing marketing programs.

Our Decision Tracing technology provides Web-based environment for analyzing and predicting consumer electronics, automotive, finance, and other feature-rich decision scenarios.

Decision Tactics' LBS™ redefines customer segmentation by:

• Providing real-time behavioral segmentation technology that classifies people on the basis of their actual decision behavior, rather than asking them questions
• Identifying product features that drive purchase decisions for each customer segment
• Delivering robust scientific metrics grounded in Computerized Decision Process Tracing (CDPT), for predicting purchase likelihood to buy by product category, model and customer segment - on an ongoing basis

To learn more about what LBS™ can do for your market research strategy, please contact: sal@decisiontactics.com

LBS™ Summary - LBS™ Benefits - LBS™ Applications
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