Whether you’re part of a market research full-service agency or part of a market research department on the client side - LBS™ can be seamlessly integrated into your existing bank of research methodologies to satisfy wide range of applications.

We offer two effective programs for delivering LBS™:

a) Live Web site Environment

How does it work?

LBS™ is placed on product pages of a live Web site for up to 48 hours to collect natural decision behavior of incoming shopper traffic.

Benefits

• Delivering a dual value; for shoppers LBS™ appears as a non-intrusive merchandizing unit - non-interruptive questionnaires - designed to enhance their shopping experience, while comprehensive analysis is done on the back-end
• Capturing real-time behavior of actual customers in their natural environment, rather than asking them to assign weights or answer questions
  

b) Online Panel Environment

How does it work?

LBS™ is part of a survey or online focus program, in which online panelists fill out a survey and then directed to LBS™.

Benefits

• Simple data export from LBS™ to combine with survey data
• Overlaying LBS™ with surveys enables companies to examine the rich effects between various socio-demographic variables on how consumers process information and make purchase decisions

Flexible Implementation

LBS™ - You Drive

You build the program by uploading your product information to LBS™, sit back and run the reports. Full training and support is provided.

LBS™ - We Drive

This is our concierge service. Based on your objectives, we design, implement the program and deliver you the final reports.

To learn more about what LBS™ can do for your market research strategy, please contact: sal@decisiontactics.com

LBS™ Summary - LBS™ Benefits - LBS™ Applications
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