LBS™, utilizing sophisticated decision-theoretic algorithms, is designed to help market research professionals with:

• Customer Segmentation - Identify true customer segments to drive loyalty.
• Price Elasticity - Identify which product model, with which features, at what level of pricing would be optimal for sales.
• New Product Development - Test optimal product feature-sets utilizing multiple decision factors which affect shoppers when evaluating product information.
• Category Dynamics – Determine why customers decide to buy one product model and ignore others within one brand category.
• Competitive Analysis - Determine why customers decide to buy from one brand and ignore others.
• Promotion Efficiency and Effectiveness – Determine what are the key emotional brand and product attributes that affect advertisements’ Purchase Decision Index™ in order to build winning promotion campaigns.
• Political Marketing - Find out how voters make decisions about the key issues, what are their key decision drivers, decision inhibitors, how candidates' personal traits affect decisions, what is the impact of political ads on specific voter segments and much more.
• Syndicated Benchmarking - Identify Purchase Decision Index™ by product category, model and customer segment on an on-going basis. This scientific metric serves as a pioneering industry benchmark when syndicating consistent and accountable market research reports.
  
• Custom - can’t find your program here, tell us your research objectives and we’ll custom-talior a solution
  

To learn more about what LBS™ can do for your market research strategy, please contact: sal@decisiontactics.com

LBS™ Summary - LBS™ Benefits - LBS™ Applications
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